Friday, 7 October 2011

Nero's website


The first time I listened to a Nero song, my first comment was that it had elements of dark images to it. In fact that thought influenced my ideas of location. Its therefore of no surprise (maybe a little bit of surprise) when I checked Nero's official website and the impression I got. This is perhaps one way of Nero to promote its band image.
Below are some print screen of the website.
First of all, by putting a picture of the duo on the homepage of their website, they are trying to promote themselves to their fans and for people who do not know them to see their picture, listen to their songs and become familiarised with their genre of songs.
Nero uses its website to promote its songs by putting some of their songs on their homepage. Not only the songs but instant play button to listen to the songs. 
Information about latest and upcoming gigs of Nero is also available on their website. This is targeted at keeping its audience informed and also to promote its upcoming shows and events to its audience.
Also by putting contact email address and phone number is Nero's way of enabling fans to contact them and therefore promoting them.

Potential locations

After looking at the suitable and possible locations that our teacher pasted at the back of the class, Myself and my group found the Barbican center and taught it will be a suitable location.
Planning to go and view the place, we googled  it and made preparations to go there in day's time.
PhotoPhoto

Photo Barbican curve
When I go to view the place physically, you will get a feedback. I hope I like the place and I hope it is suitable to be used for some shots in our video.

Influence

Thinking about special effects to add to the music video to make it more eye catchy and interesting, My group mates recollected a scene in Kidulthood, where the main character was walking normally but everything behind her was fast. Myself and my group members decided it was reasonable to use this kind of move in our music video.
After consulting the possibility of doing this with our teacher, there is a probability we will be using this move.
This will work well where just the artist is walking and everything else is going quickly.
I tried to get this clip into my blog but it seems impossible to do. You might have seen it before in music videos that you have watched.

video analysis

Kirk Franklin - Revolution
Watching this video, the energetic, action filled and motion packed activities is eye catching. Obviously, it is in accordance with the beats of the song.
In terms of its relation and ideas I got for my song, the chosen song for my group is also energetic, with breaks, pauses and drops, which is fitted for dance steps as the above music video. Although, we will not have as many dancers, the dancers will be of utmost importance to the video.
In Kirk Franklin's music video, some of the dance steps are used in slow motion which was really effective and that is one of the most important idea I got. In my video, the editing will be utilised by adding slow motions to some of the dance routines.

Difference with Nero Guilt's music video.

On the first watch of Nero guilt, It is quite obvious that my group's music video will be extremely different from the official video of Nero guilt. The difference will be obvious in many ways some of which are outlined below.

  • We do not have access to the kind exquisite and flashy costumes that was used in the official video. 
  • Also, it is almost impossible to make contact with a pole dancer who will also be willing to dance in our music video.
  • The location of the music video is a club with brilliant lights, mise en scene and props that keeps the audience entertained and interested in watching the music video. However, we do not or have limited access to this.
  • We can however be able to produce the camera shots and movements that was used, like the close ups, Long shots, tracking, High angle, low angles to mention but a few.
  • In addition, the birds eye view of the city is almost impossible if not utterly impossible for us to do. We do not have the high profile and sophisticated equipments to film birds eye view of any location.

Inspiration

As part of the planning stage, myself and my group got involved in a discussion and we were looking for inspiration on our music videos and one of the music videos that the beginning struck me was Pixie Lott - all about tonight. 
At the start of the music video, the artist's face was blending with a high angle shot of the city. It introduces the character and also sets the scene of the music video.  I was  quite amazed by this shot but it seems impossible that myself and my group will be able to get an overhead shot of a city or of a location at night but, something as good as Pixie Lott's video can still be found.

Research for Music Video: Going to check out our locations

Next Tuesday, the 11th of November, me and my group are going to check out our first and main location, the Barbican, which is close to Islington.We have seen a few amazing places on Google maps for us to film our test and finals shots there so we want to check out the place first before we decide on shooting there, and who knows maybe we will find a couple other places to film that we've never heard of! Below are some screen-shots of what I saw in Google maps:


This is a tunnel in the Barbican, we have the assumption that it lights up at night so we'll go there and see!
I came across this just as I was browsing though the area. I love the bright colours and it would look really interesting on film.
Just the station, we won't include this in our music video! Lol!

We want interesting places so these places I saw looked pretty interesting, the colours will contrast against the main artist, who I want to appear innocent, bright and glowy.

Until then!

Stephanie.