In my lesson on Monday we had a class discussion on the functions and importance of digipaks. As I have now finished filming my music video it is now time for me to let the audience know about the new artist music so it can attract fans and a bigger audience.
What's A Digipak?
- A Digipak is a modern approach to cd packaging
- Gives out more information about the artist/band
What's Inside A Digipak?
- Images of artist, Graphic designs, Font designs
- Repeat of track list some may include more information for example length of the song
- Acknowledgement
- Image of artist and artist name (clear font, easy to read)
- Track listing (same font as artist name or album name)
- Production information
- Record Label
- Web address
- Promotional sticker
- Bar Code
Advert
- Tour Dates
- Artist and Album Names
- Release date & Record label logo
- Review Quotes from magazines
- Artist Website
- Visual Style Colour Scheme
Ancillary Products
- Tv Adverts
- Music Magazines
- Gigs
- Social Network e.g Facebook, Twitter, Myspace
- Billboards
- Newspapers
How Are Digipaks Useful To The Music Industry?
- Helps promote the artist
- Build a fan base
- To make money
- Boost sales of CD's in the music industry
- Visual representation (Image of artist is important to the audience)
- Useful for establishing the artist genre
The main features of a digipak are the artist name and name of new album. It should also include the album track list on the back and production information (e.g copyright disclaimer). Ancillary products are important for the artist and the music industry because without them the public would not hear about the new music. In our last media lesson our teacher asked us who paid for music last year and only 4/15 put their hands up. This shoes that not a lot of young people buy music and if they do they download it illegally. With that being said that are still some people who buy and use CD's, these people like to collect CD's, old fashioned people tend to still buy music and some buy music to keep the music industry going. By record company's putting money into producing these advertisement product's they are able to target a wide range of people, and it also helps to persuade more fans to spend money on these product's.
No comments:
Post a Comment