summary of class discussion on the function and importance of digipaks to the music industry.

Well, the music video has been made and the next thing is to present the video to the audience, attract new audience and make the audience aware of its release. This leads to the next stage in the production process. The packaging of the physical product.

Digipak is the remarkable alternative to the standard jewel box packaging. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. 

The Digipak® is the name for patented card packaging from AGI which uses a moulded plastic tray to hold a CD or DVD. However, as the format became more popular and began to be used by more manufacturers, the generic "digi-pack" came to be used to describe all soft CD packaging. There are a huge range of options, some of which are shown below. 

Types

Basic 4 page Digi-pak

6 page Digi-pak

8 page Digi-pak

Functions of a Digipak

Digipaks help in the promotion of artist to the audience. They give additional information about the artist For example it shows the growth/journey of the artist. It also advertises the brand of the artist. It also houses the physical product i.e. CDs and DVDs.

Why are Digipaks still made and used when CD sales are declining?

It helps music lovers and real fans to have a physical collection of songs. It helps to attract new audience. Digipaks are more sophisticated and last longer than standard jewel box packaging. It helps to combat piracy because as a fan of music, the music is gotten legally and the music industry is giving the audience more for their money in terms of the content of the digipak.

Importance of ancillaries to the music industry.

It promotes the artist, label and brands. It makes the audience to be aware of a new song released by an artist. It attracts new audience.