A2 Media Studies - Guidence for writing your Evaluation Question 2

2. How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

First of all we need to answer how well does my ancillary products (digipak and the advertisement) make clear visual links between it and my music video. Firstly the same artist is in my music video as well as the digipak and advertisement. So there is no confusion on who the artist actually is.

Here is a screen shot showing this.

This is the face of the artist in the music video. and below is the face of the same artist in the ancillary products.

Secondly the colour in certain parts of the music video is dark  in which we used low-key lighting and this specific part i have in mind goes well with the digipak cover and advertisement as it is a kind of darkish red/brown colour that goes exactly well with the front cover of the digipak and the advertisement.

another screen shot that goes well with the digipak however, this time the inside cover to give the whole package a sense of consistency is this specific part of the video.

this is because the whole idea of it being dark goes well with the inside cover as it is also dark and gloomy. Also as you can see above the first half of the inside cover is the artist sitting on a rock with water behind her streaming upwards. Well that is taken directly from our music video so once again it carries the same ideas as the music video.

So how can our audience recognise them as linked products? Well its simple really they will see the consistency between the two. For example they will recognise the artist immediately having seen her on the music video and ancillary products. In addition they will recognise the colour scheme going on between the two. It does not change from red,blue,green etc... it is set on it either being dark or light which is a lot more simpler. Also the fact that the music video is set in a fairly organised brightness routine as you may recall the video starts out bright goes dark in the middle and ends bright again. Simplicity is the key to all of this as it keeps it organised and stable not all over the place. This makes the audience keep in time and understand what is actually going on.

How successful do i think my main and ancillary texts are?
My texts in the ancillary products are big and bold as you can clearly see this is because, it will grab the audience attention straight away and it is very hard to miss. One thing that is important to remember is that if we are to promote the artist the first time she will need to be clearly seen and the text will need to be obvious so that they will give a good first impression. For example lets say the text was small but the artist was big that would not really help as you would hardly get to read who the artist actually is from a distance. Same thing applies the other way round.

Here is a picture of the fonts sticking out while using photobucket.

My target audience will be attracted to this because it is the type of song they will like which is a dubstep with some dark elements involved.