Evaluation 2- How effective is the combination of my main product (video) and ancillary texts (digipak and advertisement)?

A successful music video and its ancillary product work together to create and enhance an artist's image and brand. There also have to be a clear visual link between the music video and it's ancillary products i.e. digipak and advertisement. Seeing that I want my music video to be a success, I put a lot of thought into making sure that there is some kind of visual link between my music video and my ancillary products, as well as making sure an image and brand is built for my artist.

The artist in the video

Artist and costume
Starting with perhaps the most obvious but still a very relevant and important link between my music video and my ancillary products is that the same person who was the artist in my music video is the same person whose picture is in front of the album and in my advert. She also has similar hairdo in both the music video and the album cover. It might make no sense and perhaps will be unconventional if a different person was singing in the music video and a different person's image is portrayed in front of the digipak. This will help my audience to make a link between them.

The artist the album cover

Camera angle and movement
Also, my music video has close links with my digipak in terms of camera angle and shots. In my music video, lots and lots of closeup shots of the artist was used. This makes a clear link with my front cover because the picture is a close up of the artist. In other words, similar shots to the video is replicated in the ancillary products.

Location
The inside panel of the digipak also makes a link to my music video because of the use of one of the locations in both piece of work. In the music video, one of the most occurring shots was that of the artist singing in the water fountain, a shot of the artist singing at the water fountain was included in the inside panel of my digipak. Therefore, the water fountain picture/scene is common to both the video and digipak.

Colour
In addition, one of the colours I used (Black), is also another important element that links my music video with my ancillary product. It does this because my music video has elements of "darkness" in it seeing it is of dubstep genre. This colour is dominant in both my digipak and my advertisement.
Furthermore, there is a correlation between my digipak and the advertisement in that the close up shot of the artist is in both of them as well as the same colour i.e. black and white are the only colours used in them.


Target Audience
In conclusion, My target audience are those between the ages of 15 and 25. I think my main and ancillary texts are successful and it will attract the target audience because on my digipak, I used big, clear fonts that will easily strike their attention even from a music store shelf. Also, I believe my music video will attract its target audience because of the edits that draw attention to themselves that I used. The special effects, jump cuts, featured dances will capture their visual attention.