Music videos are mainly used a marketing device to promote the sale of music recordings.
Music videos are used to advertise the artist as almost always, artists appear as the lead in music videos.
Music videos intend to keep audience interested and involved.
Music videos are used to advertise either a single record or an album of a particular artist.
Here is an example of a music video that I did with my group before the summer holidays. Even though we we are not as experienced, knowledgeable and career dedicated in this field as professional artists, it is obvious that some of what we were doing corresponds with the functions of a music video.
Also is an example of a professional music video that conveys most of the above listed functions of a music video.
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