The functions of a music video is to entertain the viewer, promotes the music but the main idea of the function of a music video is simply to promote the artist themselves. The music video presents the artists and makes him/her more known to the world and helps the sales of the recordings. However in this day and age we live in the music does not make the money it used to from the sales of albums/singles. Things are mainly done digitally as music is now more crucial then it ever was as it promotes marketing for any artist. Many successful artists in the past have had music videos to promote themselves such as michael jackson, Madonna etc... The more the viewers recognize the artists and start to like them the more they would want to go to their tours and concerts etc...
Michael Jacksons thriller album has said to be the most best selling album of all time however it is the video that made him get the sales. Since most things are done digitally some artists videos get noticed and go 'virul'. This is a term of which music videos/songs start to spread like a 'virus. An example of this would be Rebecca blacks debut song 'Friday' although it got highly critised by many people that did not stop its views from youtube rising day by day. Furthermore OK GO is also an example of a virul video as the band became succesful from its video being spread. It is a simple video but again it still gets views. Here is their song called 'here it goes again'.
'The Queen of Pop' in other words Maddona as she is famously known as is commonly known for her music videos. She is the highest grossing artist ever due to her videos making her that way. She has many videos that have caught the attention of her views. I will give you 2 examples of her videos to check out.
Wait what about Micheal Jackson? here are some of his classic videos.
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